I've been thinking about how we could design an experiment to determine if the combination of a button-down collar and double cuff is intrinsically ugly (the alternative hypothesis) or whether a random sample of people would be indifferent to the choice--just as we seemed to ignore Cary Grant's choice (the null hypothesis). Designing the experiment raised the following questions:manton wrote: To repeat: I refuse to buy or wear BD/FC shirts because I find them ugly, not because they violate a rule, and not because I fear they will offend someone. There are rules which I cheerfully violate if the violation is more elegant than the rule.
I do suspect, however, that in this particular chicken-and-egg conundrum, the ugliness is the source of the rule. Decades ago, the majority of men and shirtmakers also found the style ugly and incongruous, and thus the rule came into being.
(1) Should experimental evaluations of ugliness seek trial participants who are naive to the history of clothing? Or is historical cohesion between cuff and collar a fair criterion for evaluating ugliness? I would opt for the former group, but I suspect that Manton might want to study people who were familiar with original role of the button-down.
(2) Which outcomes should we investigate? For example, we could study the number of seconds until participants' eye darted back and forth between cuff and collar. Or we could ask participants to rate the overall attractiveness of the clothing. I'm obsessed with understatement to facilitate the exchange of ideas. But Manton tells us that his third reason for dressing is to look good; he might prefer the second outcome.
(3) By what margin must participants reject the naff button-down over the rule-honoring spread collar when paired with a double cuff? What constitutes an aesthetically meaningful difference?
(4) When we take the two photos--a man wearing the button-down/double cuff and a man wearing a spread collar/double cuff--what else should he wear? I could imagine that we would get different results if it's a worsted navy suit vs. a tweed jacket. Should he wear a woven tie or a knit tie? Should he wear metal cuff links or silk knots? I suspect that the visual interaction of the button-down with the ensemble will produce different findings. The choice of man for the photo may matter, too. For example, Cary Grant may be so attractive that few people notice any minor details.
I remain skeptical that ugliness is the source of the rule. I suspect that it would be difficult to produce numeric evidence that people find one combination intrisically uglier. However, I admit that the ugliness findings may depend on numerous considerations, some of them concerning the audience, some of them concerning the man dressing. Would such an experiment (or set of experiments) settle the matter for LL Members?
Fruity Mecalfe