Whenever largely industrial processes are used to speed up the making of a product, its essential nature or quality is changed. High end “gourmet” frozen dinners and a dish slaved over for days by a great French chef are both food. Leave it to the consumer to know and pay for the difference. So a coat that takes 2 hours to make and the one that takes 55 hours to make by hand are both tailored clothing. Leave it to the consumer to know and pay for the difference, except that in this case the frozen dinner is branded, labeled, and served up just like the chef’s painstaking work. Its all “bespoke” (or what we call here “besmoke.”)
For someone who has never eaten a real meal, the stuff they consume is just fine. And so it is with tailoring. If you have never worn a jacket made by hand, its pretty hard to feel the difference between "bench made" and something made in a factory, even if that factory is fancifully called an “atelier."
A truly hand made suit or shoe has a very distinctive look, comfort level and feel, and it should also have a very different price tag. You have to decide if the difference in look and feel merits the difference in price tag. But what I have been militant about from the very first post I ever wrote on the net fifteen years ago entitled “First Let’s Define Bespoke” to this very day, are the
bespooks who traffic in
besmoke to the detriment of real craftsmen. Its fraud and I do not like it. The consumer is spending a lot of money for a product that is a fake. Buy the “Star of India” if you can or not, but do not call cubic zirconia a diamond.
On the other hand, there are very responsible tailoring houses who do clearly distinguish the quality levels or try to do so, but the true benchmade component is pretty much a thing of the past even for them. There are few people who know how to do it. And many of them realize it is not feasible commercially anymore. Why engage hours of a craftsman’s time to make a garment you will have to sell at a very low margin? When using the same hours you can make more margin with other products. I understand margin is everything and the cost of running a clothing business is daunting. But none of that justifies the cynical sleight of hand with clients that is all too common.
https://vimeo.com/8243307
Watch the video I did with Mr. HItchcock, former MD of Anderson & Sheppard. In it he explains in great detail why hand work is so important, so much more comfortable to wear etc.. And in that piece he decries the fact that most Savile Row garments are made by machine these days..."not better than a factory." Old Henry is writing and saying the same things. Every time a machine replaces a human hand, there is a price to be paid in terms of comfort and beauty. Its a fact. And I am very happy to have recorded this interview and have another great, traditional tailor back up what Old Henry has been teaching us here for ages.
I have written these things for decades now, and it is as hard for me to continue to explain these simple truths as it must be for you to hear them.
Brainwashing, by brands and bloggers, is hard to wash out and a fool and his money are always parted so I leave you with a final and definitive
caveat emptor that will fall as always on deaf ears.
Cheers