Fri Feb 19, 2016 7:30 am
Concordia, I see that my construction was ambiguous and might be read to include you in one or both of the two categories I mentioned. Please accept my apology. I meant that the companies in question were competing not only for your business, as you postulated, but also those of the other two categories of potential buyers. And that the volume of those two categories dwarfs (at least at present) that of those who prefer a higher waist line, which was T.K.'s question. So as with jackets with low armholes and square, built-up shoulders, long, full sweaters can (sort of) accommodate a wider range of potential buyers, which equals more profit for makers with less waste. If you are trim but long-waisted, you are a collateral beneficiary of something that is almost certainly not directed at your particular proportions. No doubt there are other situations where being more long-waisted than average creates sartorial challenges.
And I empathize. More and more, RTW makers, even the better ones, are reducing the size variations they maintain. I have quite narrow feet, and it seems every year there are fewer shoes made in widths I can wear. Last year Sperry dropped the slim width in its half-century-old Striper canvas deck shoe, which has been a staple for me and remains a best-seller for them. Bass and Sebago et al. no longer make classic norwegian loafers narrow enough for me—I'm going to have to go bespoke with Russell Moccasin to get the classic style. I can't find a dirty buck or a "desert boot" type chukka in my width (US "A") anymore, even as a special order with up charge. I would argue that classic makers lose brand equity when they can no longer accommodate marginal widths/sizes, even with an up charge. If there are really so few of us, keeping the lasts and charging us a little extra can't cost the company much at all—and I would even suggest that that small cost amortized over the sales of the higher-volume sizes could be supported with no up charge. And the ensuing reputation for dependability, availability, and top-shelf service (not to mention a few more people wearing the brand) would boost the prestige of and word-of-mouth for the brand.
So for shorter RTW sweaters, I fear we will have to wait for fashion to someday return to a higher waist for trousers, and/or for average body mass to decline, or for some niche-market makers to see an opportunity.
Or for LL to put together one or more group buys with specialists who will knit to spec.