Savile Row 'marketing'

[Houndstooth]

Many SR tailors seem to have websites, and personally I have found them to be generally interesting and informative (with English Cut a favourite).

Question: might we one day see an A&S website??! (I know they're traditionally a very dicreet outfit....but I now understand that they display mannequins in the windows of their new premises, so who knows?)

Similarly, has anyone any experience of/been 'on the receiving end' of a brochure from an SR house? I've really know idea whether or not they typically produce this sort of literature.

Houndstooth

[Concordia]

Dege has a flier for their US visits that often lists promotions. And Kilgour does a letter to clients before their trips that encloses a sample of something they're pushing--- often a Super 200s laced with Unobtainium. Steed has a simple folding piece that now has a few shots of their ladies' line.

As far as standard product brochures with lots high-quality pictures and text, I don't know of any. Maybe Poole or Huntsman have the resources to try.

[Concordia]

Come to think of it, there ought to be a trade association that could separate out the trained tailors from the RTW guys masquerading as such. Sort of like the "Real Ale" campaign.

[alden]

Concordia

There is an association. It is called "The Guild of Master Craftsmen of Savile Row" and londonlounge member Andrew Ramroop is the guild's President.

Cheers

[Concordia]

I vaguely knew of this--- I still think that they could be a more useful force in publicizing the genuine article.

[andreyb]

As far as I know, most SR houses either don't have anything or just have a small booklet. A notable exception is "Richard Anderson" -- they have a quarterly newsletter with sometimes interesting items in it.

Poole has a small brochure.

Huntsman has (had?) a very small, but beautiful brochure.

Andrey

[rjman]

What about "The Companions of Savile Row"? I know Benson and Clegg was a member.

A&S is alone among the Savile Row majors in not having a site, although Poole's doesn't appear to have been updated since 2004.

Fallan & Harvey, Chittleborough & Morgan, Richard Paine, James Levett and John Kent all do not have websites either.