Meyer & Mortimer (Jones Chalk & Dawson)

"The brute covers himself, the rich man and the fop adorn themselves, the elegant man dresses!"

-Honore de Balzac

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Frog in Suit
Posts: 452
Joined: Tue Mar 27, 2007 9:42 pm
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Mon May 26, 2008 6:29 pm

Dear All,
Meyer & Mortimer now appear on the members' page of the Savile Row Bespoke site. Link:

http://www.savilerowbespoke.com/Members ... _Mortimer/#

It appears they offer "personal tailoring" and RTW, as well as bespoke. I did not know that. I knew about the training and the workshop on the premises. Mr. Munday gave me a tour once.
Kind regards,

Frog in Suit
storeynicholas

Mon Jun 23, 2008 6:58 pm

Presumably 'personal tailoring' is 'made to measure'? - if so, why do they not say so? Do you not think that the chosen phrase blurs the edges of the term true 'bespoke'?
NJS
tazmaniac
Posts: 68
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Location: Zurich, Switzerland
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Mon Jun 23, 2008 8:00 pm

It seems to be a common terminology for all the members of savile row bespoke on the website. obviously "personal tailoring" was deemed a more dignified term than "made to measure", whatever one may think of that
storeynicholas

Mon Jun 23, 2008 8:26 pm

Good old English euphemisms - or should that be 'under-statement'?
NJS
Frog in Suit
Posts: 452
Joined: Tue Mar 27, 2007 9:42 pm
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Tue Jun 24, 2008 12:34 am

storeynicholas wrote:Good old English euphemisms - or should that be 'under-statement'?
NJS
Obfuscation, perhaps? And how does that differ from Advertising?

Frog in Suit
storeynicholas

Tue Jun 24, 2008 12:42 am

They say that 'It Pays To Advertize' - I suppose that it just depends on the market. But it does occur to me that, when the great houses complain about others misusing hallowed terms denoting their craft, they too must have a care about the use of language....... especially to avoid its use in order to obfuscate and beguile.... maybe the very same people who might be misled into buying machine-cut tat! :roll:
NJS
rjman
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Tue Jun 24, 2008 2:37 pm

"Personal tailoring" is how Gieves & Thieves called its MTM for a quite a while. Other tailors/designers seized upon it as a useful euphemism. This includes RJ.
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