VOL. III NO. I (Mar 07') Formal Daywear / Unique Suits AA
Posted: Fri Mar 23, 2007 12:39 am
start of section I of this Post
Here is the latest and long awaited installment of the AA series. Its been a while now since the last one and I took that time to go over a few things. In this post things are slight different from the posts of past two years. Form now on wards for the most part the focus will be on more “options” and variables of dress rather than “correctness” & other detailed intricacies that we all like to discuss in these threads. Reason being, its been two & half years since we started this series (2 years on this new forum) & most of the basic details and “rules” have been discussed in great detail. If you are reading this post it is assumed that you already are familiar with all the rules and regulations that govern (or used to) these fields of men’s apparel. If you see me cross referencing to other posts it is because all of this is heavily related and I like to make it a case for the newcomers to understand what has been discussed in the past. Plus, it is really not productive to repeat the same discussions over and over.
So, we move forward with other examples while remembering what we have discussed. This does NOT mean that there won’t be anything discussed about proper dressing in this post… quite the contrary… you will find at least two-three new concepts discussed in great detail that have been only hinted-at previously. If there is a need for something to be discussed, it will be-- may that be repetition or not But the genuine need has to be there. Mere theoretic discussions about these matters, no matter how poetic is more a less waste of time and energy (when more practical things can be discussed).
That said, I have included an entire section of semi-formal day wear. This is repetition to some extent as I discussed these matters about year & a half ago in detail. Here is the thing… 3 years ago when I posted a grainy Saalburg sketch of two gents in formal day wear (still rotates around here and else where) there was hardly a peep of response from readers. For the most part it went unnoticed. But in the past 6-8 months there have been a wave of formal day wear related posts on internet, more than past 3-4 years of discussion combined! Whether this new increase of interest is all theoretical… that is… limited to the confines of internet discussion… or it is actually is carried out in everyday life by readers is something I don’t know honestly. I am willing to give people a benefit of the doubt… but not much. Thereby I have decided to include a section of formal day wear –esp. semi formal day wear- in this article to comply with this recent serge of interest.
Since Easter is coming up soon consider this (section II) as an early Easter present from me to LL readers.
However, note that this discussion (in Section II) is only aimed to provide you with various options or alternatives NOT to discuss the proper wear / correctness “rules”. You should know all of that prior to reading that section & I have provided links to pervious post that go over that.
Section I is a short article covering the state of London haberdashery in between the world wars, section II is formal day wear, section III is illustrations and their discussion & finally section IV is a small neat article about Wardrobe Manners & its care. You can read that to see what was considered “proper” care of clothes back then as opposed to these days.
So let us get started.
In this post you will find many interesting examples of dressing, many examples that are (or were) really classic but have so long fell out of use that it seems like a bold statement to re-deploy them.
From winter 34-35
LONDON PORTFOLIO
A journey to the capital of the men’s fashion world ought to be in the itinerary of every men’s apparel merchant: take it now via this photographic chronicle.
Even if you were the proprietor of the oft-projected “ideal” men’s apparel store, you would still not necessarily be sitting on top of the world. A lot would depend on the city in which your ideal store was located. Therefore, to carry imagination to its logical conclusion, let us visualize the component elements that would go to make up the ideal city for the “ideal” men’s apparel store.
In the first place, the city should e a large one, not only because the potential number of customers is limited to the actual number of the residents, but also because certain types of formal and social activities are in frequent evidence only in large cities. Another factor is that outlaying sections of the city, devoted to facilities for sports activities of all kinds, should be readily accessible from the more densely built up business and metropolitan residential centers.
Let us now designate this hypothetical city as the national seat of government, with diplomatic functionaries contributing a certain color and formality which would be highly valuable from the stand- point of a men’s apparel store. Likewise, the presence of the government itself would demand the usual military bodies that would further add to the male population of this city.
This utopia would also constitute the financial district of the nation, with those large establishments which represent the headquarters of “big business” of both national and international scope. In fact, the city would be the center of industry of all kinds, except those which come under the classification of mills and heavy product plants.
Bringing it closer to home m our imagination, we can see a composite picture of New York, with its theatres and hotels, its museums and public buildings, and Washington, D. C., with its national capital and all that it encompasses. The details have not been filled in, but this, in a general way, sketches the main features of the “ideal” city.
By this time you have guessed that the conception of this hypothetical city, although generalized, is a bit too well defined to be altogether imaginary. As a matter of fact, while there is no such locality in the United States, the city we have been describing comes very close to being the counterpart of London, Eng- land. All the elements mentioned are to be found in London and are direct contributions to its prominence as a men’s apparel center.
Indirectly, the factors that have contributed to the pre-eminence of England as a source of supply for men’s apparel are many in number and have been part and parcel of the fashion position of London itself. There are ample reasons, not to mention a sound commercial basis, for the pomp and circumstance that surrounds the men’s apparel picture as it presents it- self in London. While no one expects to see that picture, or any major portion of it, reproduced in this country, nevertheless. American members of the men’s apparel fraternity have much that they can learn from their British cousins.
It is well to keep in mind that England’s present degree of leadership in the apparel arts and the fabrics that pertain to them is not something that suddenly sprang into existence. England’s most important industries and these go back through the long history of the empire are closely related to the weaving and knitting of textiles. Most of the great advances in the processing of fabrics have taken place with- in the confines of England and Scotland.
Hand in hand with the ability to produce a wide variety of fabrics is the desire and the occasion to wear them in a manner that is in keeping with good taste handed down for generations. Formality is the natural heritage of a country grown old with romantic and historic traditions that are perpetually re-enacted in accordance with the dictates of form and custom. The manifestations of this attribute are everywhere apparent in the activities and dress of the better class Englishman.
The Royal Family, on the male side, is a widely recognized pace-setting element in the world of fashion. It may be inferred that the members of the Royal Family are not altogether unaware of the commercial benefits received by the nation in general from their influence in the matter of dress.
The same prerogative that is a matter of course in military dress is followed out by the leadership in civilian affairs of the King, the Prince of Wales, the Duke of York and other members- of the Royal Household. Naturally, there is no current edict as to what these personages will wear at any given function, so that they carefully follow the traditional dress, whether it be military or civil. Others :tending the same function are certain to be attired in keeping, basing their dress on what they know has long been in vogue.
Thus, the importance given to slight changes in costume on the part of these Royal fashion leaders is a natural result of the emphasis that has been placed upon traditional attire. The direct effect is always immediately apparent, since any change, whether slight or drastic, is soon reflected in the dress of other Englishmen.
Another factor which is dependent for its effectiveness upon the Royalty is the prestige accruing to some men’s apparel retailers through the possession of a “ “Royal Warrant.” Those who have been provided with this treasured document are empowered to state that they are furnishers of this or that commodity to Royalty “by appointment.” Needless to say, the direct value of the “Royal Warrant” is considerable. Not only does it place the merchant in a position to state to his customers that his establishment is of sufficient standing to warrant royal patronage but, in the case of the apparel dealers, they are able to produce for others the identical details of dress that are being worn by Royalty.
To be sure, the members of the Royal Family are not the only ones who con- tribute to the fashion pre-eminence of London. The existence of a leisured class is in itself a vitally important element. For every handful of individuals in this country who enjoy true leisure, there are thousands in England, both in and out of the-aristocracy, who have time to indulge in every form of recreation, sport and social intercourse. The inevitable result, of course, is that they require a wide variety of apparel and, more than that, maintain the sartorial standards of the nation by reason of the fact that’ they have ample means, time and taste to de- vote to their apparel.
One factor which contributes strongly to England’s present position in the apparel world is in fact that the nation has always been a trading nation and everything is done to foster the development of the home textile industries. The producing of textiles, as a matter of fact, has long been a major industry. But more vital by far than any artificial stimulation are the natural advantages of England apotheosized in the city of London as a center of men’s apparel.
The Military
Even the British solider at least as personified on this page in the members of the King’s picked regiments—bears arms in advancing the standard of the London fashion cause. The first reason: the rigorous discipline these men undergo in the meticulous care of their uniforms seems to be carried over into the personal selection of their civilian clothes, with the result that on those occasions when they do not appear in military dress they represent one of the best dressed classes in the city. The second reason: with the exception of the members of the actual household regiments, the British soldier gets around to be an officer, in disseminating London fashions not only throughout England itself but to the far corners of the British Empire.
Ace of Social drawing cards: The London Season
Resembling in some respects a gigantic social world’s fair, except that it is a permanent attraction rather than a temporary one, the London Season holds forth sufficient magnetism in the way of events, activities and celebrities to draw each year not only the ”best people” of the nation but of the entire world. What the London Season does for apparel, in disseminating fashion ideas to all parts of the globe, may be readily understood.
The actual season, so-called, runs from late April through October. But the height of the season, during which some of the most important ceremonial and social events take place, occurs in the month of June. In this month, London is truly jammed, not merely with tourists and lookers-on but with the world’s foremost socialites.
Every hotel is crowded and the shops not the least of them being the men’s apparel stores do a roaring business. All forms of well-bred desires and fancies find an outlet during this period and it is during this time that the socially qualified are accorded the coveted privilege of a formal reception by the King and Queen.
The “June Calendar”
Eloquent evidence of the eventfulness of the busiest month of the London Season is the June Calendar which simply lists the most important event being held on each day of the month. The featured event for the first day of last June was the Amateur Golf Championship and the main public attraction on the last day was the Royal Air Force Display. In between were such minor “shows” as the Epsom Derby, the Wightman Cup Tournament and the Royal Ascot.
Meanwhile, every active form of sport reaches its apex .it this time. Golf, tennis and rowing championships are held and the horsey set have an opportunity of viewing the spectacle of the Derby at Epsom Downs, the Ascot and numerous other famous and semi-famous race meetings. The Richmond Royal Horse Show and the international horse show are the two high points of interest for those interested with the art of horse breeding. As for polo matches, they are held almost every other day, contributing not a little to the general atmosphere of action and activity.
In the interim, of course, the military is not idle. Its two main offerings on the altar of the London season are the trooping of the colors on the king’s birthday and the far-famed aldershot tattoo, both of which takes place during this season. Both Oxford and Cambridge are spots of great activity, what with their intramural crew races attracting the attention, and whenever possible the attendance, of every undergraduate and graduate .
Sports of the English: Four parts spectacle, Six parts tradition
It is a common belief, at least among Americans, that America is the foremost sporting nation in the world. And if you want to take sports pre-eminence to mean leadership as judged by championship titles and competitive records, then there need be little debate on this point. But when one thinks in terms of sport-minded- ness, rather than athletic proficiency, then the chances are that he will feel obliged to hand the palm to England.
Perhaps the chief reason for this attribute of this English is the fact that through the years sports have become more of a tradition with them than with any other people. Men attend the Oxford-Cambridge crew races not only because it is a great spectacle but also because it is a part of the tradition of the nation, in many cases ingrained in them during their undergraduate days at one of the two schools.
It is this flavoring of tradition which influences the apparel of the spectators at sports events and places them high in the ranks of fashion with respect to spectator sports wear. The Richmond Royal Horse Show, for instance, is always an excellent hunting ground for fashion scouts.
The focal point of English sports, as of almost everything else English, is of course London. This great metropolis, with its sports arenas easily accessible to the center of population, offers everything in the realm of sports. Here are golf tournaments, polo matches, the Derby and other fashions horse races, tennis tournaments, crew races, horse shows everything that at a sports-minded individual could possibly think of attending. And that sports-minded Londoners not only think of attending these events but actually do, in great numbers, is a factor that makes London prominent in any consideration of the subject of spectator and active sports fashions.
Through these portals pass the best dressed men in London
Nowhere else in the world are there as many fine-one might almost say superfine-men’s apparel shops as are to be found packed side by side in that section of London known as the West End. Here tailors crowd shirt- makers, shirt makers crowd hatters and hatters crowd boot makers but with the dignity of century-old establishments, rich in prestige.
And the men who patronize these shops are no less pre- eminent as wearers of clothing than are the shops them- selves as clothing purveyors. Through such storied streets as Old and New Bond, Conduit and Dover, pass men whose leadership in the world of fashion is second only to that of their most famous member, the Prince of Wales. Chief symbol of the prestige of the shops (listed below) is the fact that scarcely a one of them but possesses a Royal Warrant from the King, the Prince of Wales or some other member of British or Continental royalty. To be able to say that the Prince of Wales trades at your shop is to be able to say that you are in a position to purvey the exact clothes which he wears. And to Englishmen, as to Americans, that ‘is saying a great deal.
These shops, it need hardly be added, are not without their influence on the fashion picture in other countries. Prominent American socialites, taking part in the London Season, pick up many an article of apparel which they take back to the United States with them, wear at activities in Long Island or other fashion centers in this country and thus start on their long downward spiral through the channels of fashion dissemination.
There are, to be sure, a number of shops in London which are altogether comparable with our own modern men’s stores and men’s apparel sections in department stores. There is, in fact, a current tendency on the part of many members of the younger generation, whether through Jack of adequate funds or a feeling that modern is as modern does, to patronize these newer shops. Slow in development though that tendency seems to be, it may yet in its cumulative effect and in the course of many years sound the death knell of the old-established, tradition- bound shops of London’s West End.
But that eventuality is far off. The shops shown here, and others of their kind, still get the cream of the fine trade of Londoners and visitors to London. Each one still retains that special touch of personality which it manages to inject into the merchandise that it purveys and which no “upstart” modern merchant could ever succeed in copying, even if he tried.
Nor does the threat of competition, assuming that any of them sense it, drive the proprietors of these shops into a belated program of modernization. A few the exceptions that prove the rule are truly modern. But the remainder cling to their antiquity, their hoary fixtures, their time-tested formula of window display and their venerable store furnishings with an affection which is as permanent as the streets on which their shops stand.
At that, they possess something which it would be foolish to surrender. They possess by birthright that indefinable quality which some stores attempt to achieve through the use of period fixtures but can never attain in anywhere near the degree that is to be encountered where “the real thing” exists. Certainly, a shop like Tremlett’s on Conduit Street, the birthplace of the necktie which bears its name, has something which money cannot buy. And the same thing can be said for Maxwell’s, the famous boot- makers, or Izod’s, who specialize in fabulous furnishings.
No one can blame the proprietors of these establishments, then, for their reluctance to “modernize.” To change would be to lose something that only the years have been able to give them.
Here are the names of some of the esteemed shops that were often mentioned in pages of AA.
Anderson & Sheppard
Piccadilly arcade
Tremlett on conduit street
Maxwell on dover st
Hilditch & Key
Kilgour French on dover st
Turnbull & Asser
Hawes & Curtis
Tuczeck on Clifford st
Turnbul on Duke St
Lock on st. james
Herbert Johnson on bond st
Burlington arcade
Meyer & Mortimer on conduit st
Izod on conduit st
Huntsman on savile row
Morgon & Bull (Piccadilly shirt makers)
A. Sulka
Swaine Adeney & Brigg
Edward and Butler
Lords
Henry Poole on Savile Row
* One thing I would like to clarify is that this list is by no means exhaustive. These are the names that were often spotted on the pages of AA/Esky. There are other tailors that were also mentioned every now & then… most of them are listed in George Frazier’s historic article “The Art of Wearing Clothes”. You should read that also before doing any further reading. Below is a link to that article.
The Art of Wearing Clothes by George Frazier
This above is a phenomenal article & you should take from it as much as possible. More than 75% of the people that were mentioned in the article were a source of inspiration for these illustrations.
Edit for addition
Up to this point I have been extremely reluctant to discuss any "names" or "labels" in these posts mainly because they are of little help to what is explained here. You must find out (for your own sake) what works for you & more importantly why it works for you. If you only know what works but don't exacty know why then you will be at the mercy of those handful of ensembles that you know work for sure & your personal style will never evolve. So both of them are equally important & if you can't do that then shopping at men's warehouse or Knize makes little to no difference. Merely spending money at the above mentioned names isn't exactly going to make you stylish.
END OF SECTION I OF THIS ARTCILE
Here is the latest and long awaited installment of the AA series. Its been a while now since the last one and I took that time to go over a few things. In this post things are slight different from the posts of past two years. Form now on wards for the most part the focus will be on more “options” and variables of dress rather than “correctness” & other detailed intricacies that we all like to discuss in these threads. Reason being, its been two & half years since we started this series (2 years on this new forum) & most of the basic details and “rules” have been discussed in great detail. If you are reading this post it is assumed that you already are familiar with all the rules and regulations that govern (or used to) these fields of men’s apparel. If you see me cross referencing to other posts it is because all of this is heavily related and I like to make it a case for the newcomers to understand what has been discussed in the past. Plus, it is really not productive to repeat the same discussions over and over.
So, we move forward with other examples while remembering what we have discussed. This does NOT mean that there won’t be anything discussed about proper dressing in this post… quite the contrary… you will find at least two-three new concepts discussed in great detail that have been only hinted-at previously. If there is a need for something to be discussed, it will be-- may that be repetition or not But the genuine need has to be there. Mere theoretic discussions about these matters, no matter how poetic is more a less waste of time and energy (when more practical things can be discussed).
That said, I have included an entire section of semi-formal day wear. This is repetition to some extent as I discussed these matters about year & a half ago in detail. Here is the thing… 3 years ago when I posted a grainy Saalburg sketch of two gents in formal day wear (still rotates around here and else where) there was hardly a peep of response from readers. For the most part it went unnoticed. But in the past 6-8 months there have been a wave of formal day wear related posts on internet, more than past 3-4 years of discussion combined! Whether this new increase of interest is all theoretical… that is… limited to the confines of internet discussion… or it is actually is carried out in everyday life by readers is something I don’t know honestly. I am willing to give people a benefit of the doubt… but not much. Thereby I have decided to include a section of formal day wear –esp. semi formal day wear- in this article to comply with this recent serge of interest.
Since Easter is coming up soon consider this (section II) as an early Easter present from me to LL readers.
However, note that this discussion (in Section II) is only aimed to provide you with various options or alternatives NOT to discuss the proper wear / correctness “rules”. You should know all of that prior to reading that section & I have provided links to pervious post that go over that.
Section I is a short article covering the state of London haberdashery in between the world wars, section II is formal day wear, section III is illustrations and their discussion & finally section IV is a small neat article about Wardrobe Manners & its care. You can read that to see what was considered “proper” care of clothes back then as opposed to these days.
So let us get started.
In this post you will find many interesting examples of dressing, many examples that are (or were) really classic but have so long fell out of use that it seems like a bold statement to re-deploy them.
From winter 34-35
LONDON PORTFOLIO
A journey to the capital of the men’s fashion world ought to be in the itinerary of every men’s apparel merchant: take it now via this photographic chronicle.
Even if you were the proprietor of the oft-projected “ideal” men’s apparel store, you would still not necessarily be sitting on top of the world. A lot would depend on the city in which your ideal store was located. Therefore, to carry imagination to its logical conclusion, let us visualize the component elements that would go to make up the ideal city for the “ideal” men’s apparel store.
In the first place, the city should e a large one, not only because the potential number of customers is limited to the actual number of the residents, but also because certain types of formal and social activities are in frequent evidence only in large cities. Another factor is that outlaying sections of the city, devoted to facilities for sports activities of all kinds, should be readily accessible from the more densely built up business and metropolitan residential centers.
Let us now designate this hypothetical city as the national seat of government, with diplomatic functionaries contributing a certain color and formality which would be highly valuable from the stand- point of a men’s apparel store. Likewise, the presence of the government itself would demand the usual military bodies that would further add to the male population of this city.
This utopia would also constitute the financial district of the nation, with those large establishments which represent the headquarters of “big business” of both national and international scope. In fact, the city would be the center of industry of all kinds, except those which come under the classification of mills and heavy product plants.
Bringing it closer to home m our imagination, we can see a composite picture of New York, with its theatres and hotels, its museums and public buildings, and Washington, D. C., with its national capital and all that it encompasses. The details have not been filled in, but this, in a general way, sketches the main features of the “ideal” city.
By this time you have guessed that the conception of this hypothetical city, although generalized, is a bit too well defined to be altogether imaginary. As a matter of fact, while there is no such locality in the United States, the city we have been describing comes very close to being the counterpart of London, Eng- land. All the elements mentioned are to be found in London and are direct contributions to its prominence as a men’s apparel center.
Indirectly, the factors that have contributed to the pre-eminence of England as a source of supply for men’s apparel are many in number and have been part and parcel of the fashion position of London itself. There are ample reasons, not to mention a sound commercial basis, for the pomp and circumstance that surrounds the men’s apparel picture as it presents it- self in London. While no one expects to see that picture, or any major portion of it, reproduced in this country, nevertheless. American members of the men’s apparel fraternity have much that they can learn from their British cousins.
It is well to keep in mind that England’s present degree of leadership in the apparel arts and the fabrics that pertain to them is not something that suddenly sprang into existence. England’s most important industries and these go back through the long history of the empire are closely related to the weaving and knitting of textiles. Most of the great advances in the processing of fabrics have taken place with- in the confines of England and Scotland.
Hand in hand with the ability to produce a wide variety of fabrics is the desire and the occasion to wear them in a manner that is in keeping with good taste handed down for generations. Formality is the natural heritage of a country grown old with romantic and historic traditions that are perpetually re-enacted in accordance with the dictates of form and custom. The manifestations of this attribute are everywhere apparent in the activities and dress of the better class Englishman.
The Royal Family, on the male side, is a widely recognized pace-setting element in the world of fashion. It may be inferred that the members of the Royal Family are not altogether unaware of the commercial benefits received by the nation in general from their influence in the matter of dress.
The same prerogative that is a matter of course in military dress is followed out by the leadership in civilian affairs of the King, the Prince of Wales, the Duke of York and other members- of the Royal Household. Naturally, there is no current edict as to what these personages will wear at any given function, so that they carefully follow the traditional dress, whether it be military or civil. Others :tending the same function are certain to be attired in keeping, basing their dress on what they know has long been in vogue.
Thus, the importance given to slight changes in costume on the part of these Royal fashion leaders is a natural result of the emphasis that has been placed upon traditional attire. The direct effect is always immediately apparent, since any change, whether slight or drastic, is soon reflected in the dress of other Englishmen.
Another factor which is dependent for its effectiveness upon the Royalty is the prestige accruing to some men’s apparel retailers through the possession of a “ “Royal Warrant.” Those who have been provided with this treasured document are empowered to state that they are furnishers of this or that commodity to Royalty “by appointment.” Needless to say, the direct value of the “Royal Warrant” is considerable. Not only does it place the merchant in a position to state to his customers that his establishment is of sufficient standing to warrant royal patronage but, in the case of the apparel dealers, they are able to produce for others the identical details of dress that are being worn by Royalty.
To be sure, the members of the Royal Family are not the only ones who con- tribute to the fashion pre-eminence of London. The existence of a leisured class is in itself a vitally important element. For every handful of individuals in this country who enjoy true leisure, there are thousands in England, both in and out of the-aristocracy, who have time to indulge in every form of recreation, sport and social intercourse. The inevitable result, of course, is that they require a wide variety of apparel and, more than that, maintain the sartorial standards of the nation by reason of the fact that’ they have ample means, time and taste to de- vote to their apparel.
One factor which contributes strongly to England’s present position in the apparel world is in fact that the nation has always been a trading nation and everything is done to foster the development of the home textile industries. The producing of textiles, as a matter of fact, has long been a major industry. But more vital by far than any artificial stimulation are the natural advantages of England apotheosized in the city of London as a center of men’s apparel.
The Military
Even the British solider at least as personified on this page in the members of the King’s picked regiments—bears arms in advancing the standard of the London fashion cause. The first reason: the rigorous discipline these men undergo in the meticulous care of their uniforms seems to be carried over into the personal selection of their civilian clothes, with the result that on those occasions when they do not appear in military dress they represent one of the best dressed classes in the city. The second reason: with the exception of the members of the actual household regiments, the British soldier gets around to be an officer, in disseminating London fashions not only throughout England itself but to the far corners of the British Empire.
Ace of Social drawing cards: The London Season
Resembling in some respects a gigantic social world’s fair, except that it is a permanent attraction rather than a temporary one, the London Season holds forth sufficient magnetism in the way of events, activities and celebrities to draw each year not only the ”best people” of the nation but of the entire world. What the London Season does for apparel, in disseminating fashion ideas to all parts of the globe, may be readily understood.
The actual season, so-called, runs from late April through October. But the height of the season, during which some of the most important ceremonial and social events take place, occurs in the month of June. In this month, London is truly jammed, not merely with tourists and lookers-on but with the world’s foremost socialites.
Every hotel is crowded and the shops not the least of them being the men’s apparel stores do a roaring business. All forms of well-bred desires and fancies find an outlet during this period and it is during this time that the socially qualified are accorded the coveted privilege of a formal reception by the King and Queen.
The “June Calendar”
Eloquent evidence of the eventfulness of the busiest month of the London Season is the June Calendar which simply lists the most important event being held on each day of the month. The featured event for the first day of last June was the Amateur Golf Championship and the main public attraction on the last day was the Royal Air Force Display. In between were such minor “shows” as the Epsom Derby, the Wightman Cup Tournament and the Royal Ascot.
Meanwhile, every active form of sport reaches its apex .it this time. Golf, tennis and rowing championships are held and the horsey set have an opportunity of viewing the spectacle of the Derby at Epsom Downs, the Ascot and numerous other famous and semi-famous race meetings. The Richmond Royal Horse Show and the international horse show are the two high points of interest for those interested with the art of horse breeding. As for polo matches, they are held almost every other day, contributing not a little to the general atmosphere of action and activity.
In the interim, of course, the military is not idle. Its two main offerings on the altar of the London season are the trooping of the colors on the king’s birthday and the far-famed aldershot tattoo, both of which takes place during this season. Both Oxford and Cambridge are spots of great activity, what with their intramural crew races attracting the attention, and whenever possible the attendance, of every undergraduate and graduate .
Sports of the English: Four parts spectacle, Six parts tradition
It is a common belief, at least among Americans, that America is the foremost sporting nation in the world. And if you want to take sports pre-eminence to mean leadership as judged by championship titles and competitive records, then there need be little debate on this point. But when one thinks in terms of sport-minded- ness, rather than athletic proficiency, then the chances are that he will feel obliged to hand the palm to England.
Perhaps the chief reason for this attribute of this English is the fact that through the years sports have become more of a tradition with them than with any other people. Men attend the Oxford-Cambridge crew races not only because it is a great spectacle but also because it is a part of the tradition of the nation, in many cases ingrained in them during their undergraduate days at one of the two schools.
It is this flavoring of tradition which influences the apparel of the spectators at sports events and places them high in the ranks of fashion with respect to spectator sports wear. The Richmond Royal Horse Show, for instance, is always an excellent hunting ground for fashion scouts.
The focal point of English sports, as of almost everything else English, is of course London. This great metropolis, with its sports arenas easily accessible to the center of population, offers everything in the realm of sports. Here are golf tournaments, polo matches, the Derby and other fashions horse races, tennis tournaments, crew races, horse shows everything that at a sports-minded individual could possibly think of attending. And that sports-minded Londoners not only think of attending these events but actually do, in great numbers, is a factor that makes London prominent in any consideration of the subject of spectator and active sports fashions.
Through these portals pass the best dressed men in London
Nowhere else in the world are there as many fine-one might almost say superfine-men’s apparel shops as are to be found packed side by side in that section of London known as the West End. Here tailors crowd shirt- makers, shirt makers crowd hatters and hatters crowd boot makers but with the dignity of century-old establishments, rich in prestige.
And the men who patronize these shops are no less pre- eminent as wearers of clothing than are the shops them- selves as clothing purveyors. Through such storied streets as Old and New Bond, Conduit and Dover, pass men whose leadership in the world of fashion is second only to that of their most famous member, the Prince of Wales. Chief symbol of the prestige of the shops (listed below) is the fact that scarcely a one of them but possesses a Royal Warrant from the King, the Prince of Wales or some other member of British or Continental royalty. To be able to say that the Prince of Wales trades at your shop is to be able to say that you are in a position to purvey the exact clothes which he wears. And to Englishmen, as to Americans, that ‘is saying a great deal.
These shops, it need hardly be added, are not without their influence on the fashion picture in other countries. Prominent American socialites, taking part in the London Season, pick up many an article of apparel which they take back to the United States with them, wear at activities in Long Island or other fashion centers in this country and thus start on their long downward spiral through the channels of fashion dissemination.
There are, to be sure, a number of shops in London which are altogether comparable with our own modern men’s stores and men’s apparel sections in department stores. There is, in fact, a current tendency on the part of many members of the younger generation, whether through Jack of adequate funds or a feeling that modern is as modern does, to patronize these newer shops. Slow in development though that tendency seems to be, it may yet in its cumulative effect and in the course of many years sound the death knell of the old-established, tradition- bound shops of London’s West End.
But that eventuality is far off. The shops shown here, and others of their kind, still get the cream of the fine trade of Londoners and visitors to London. Each one still retains that special touch of personality which it manages to inject into the merchandise that it purveys and which no “upstart” modern merchant could ever succeed in copying, even if he tried.
Nor does the threat of competition, assuming that any of them sense it, drive the proprietors of these shops into a belated program of modernization. A few the exceptions that prove the rule are truly modern. But the remainder cling to their antiquity, their hoary fixtures, their time-tested formula of window display and their venerable store furnishings with an affection which is as permanent as the streets on which their shops stand.
At that, they possess something which it would be foolish to surrender. They possess by birthright that indefinable quality which some stores attempt to achieve through the use of period fixtures but can never attain in anywhere near the degree that is to be encountered where “the real thing” exists. Certainly, a shop like Tremlett’s on Conduit Street, the birthplace of the necktie which bears its name, has something which money cannot buy. And the same thing can be said for Maxwell’s, the famous boot- makers, or Izod’s, who specialize in fabulous furnishings.
No one can blame the proprietors of these establishments, then, for their reluctance to “modernize.” To change would be to lose something that only the years have been able to give them.
Here are the names of some of the esteemed shops that were often mentioned in pages of AA.
Anderson & Sheppard
Piccadilly arcade
Tremlett on conduit street
Maxwell on dover st
Hilditch & Key
Kilgour French on dover st
Turnbull & Asser
Hawes & Curtis
Tuczeck on Clifford st
Turnbul on Duke St
Lock on st. james
Herbert Johnson on bond st
Burlington arcade
Meyer & Mortimer on conduit st
Izod on conduit st
Huntsman on savile row
Morgon & Bull (Piccadilly shirt makers)
A. Sulka
Swaine Adeney & Brigg
Edward and Butler
Lords
Henry Poole on Savile Row
* One thing I would like to clarify is that this list is by no means exhaustive. These are the names that were often spotted on the pages of AA/Esky. There are other tailors that were also mentioned every now & then… most of them are listed in George Frazier’s historic article “The Art of Wearing Clothes”. You should read that also before doing any further reading. Below is a link to that article.
The Art of Wearing Clothes by George Frazier
This above is a phenomenal article & you should take from it as much as possible. More than 75% of the people that were mentioned in the article were a source of inspiration for these illustrations.
Edit for addition
Up to this point I have been extremely reluctant to discuss any "names" or "labels" in these posts mainly because they are of little help to what is explained here. You must find out (for your own sake) what works for you & more importantly why it works for you. If you only know what works but don't exacty know why then you will be at the mercy of those handful of ensembles that you know work for sure & your personal style will never evolve. So both of them are equally important & if you can't do that then shopping at men's warehouse or Knize makes little to no difference. Merely spending money at the above mentioned names isn't exactly going to make you stylish.
END OF SECTION I OF THIS ARTCILE