The London Lounge

I just found out Gieves & Hawkes and the formula 1 team GP Brawn have been working together as of June 16 in what seems to be an interesting advertising approach http://www.gievesandhawkes.com/download ... elease.pdf

We'll see whether GP Brawn will manage to draw more attention to bespoke clothing - I wish them all the best.

It's got nothing to do with promoting bespoke clothing. These days, Gieves & Hawkes is just another boutique trying to promote its brand like Abercrombie & Fitch across the road.

The link is not with the bespoke department; G&H non-bespoke is a basically a department store, which as a bespoke G&H customer I find a shame. The G&H bespoke department is run like a Savile Row tailoring house should.

But for nearly 30 years bespoke has not been a large part of G&H's business!