The London Lounge

Dear All,
Meyer & Mortimer now appear on the members' page of the Savile Row Bespoke site. Link:

http://www.savilerowbespoke.com/Members ... _Mortimer/#

It appears they offer "personal tailoring" and RTW, as well as bespoke. I did not know that. I knew about the training and the workshop on the premises. Mr. Munday gave me a tour once.
Kind regards,

Frog in Suit

Presumably 'personal tailoring' is 'made to measure'? - if so, why do they not say so? Do you not think that the chosen phrase blurs the edges of the term true 'bespoke'?
NJS

It seems to be a common terminology for all the members of savile row bespoke on the website. obviously "personal tailoring" was deemed a more dignified term than "made to measure", whatever one may think of that

Good old English euphemisms - or should that be 'under-statement'?
NJS

storeynicholas wrote:Good old English euphemisms - or should that be 'under-statement'?
NJS

Obfuscation, perhaps? And how does that differ from Advertising?

Frog in Suit

They say that 'It Pays To Advertize' - I suppose that it just depends on the market. But it does occur to me that, when the great houses complain about others misusing hallowed terms denoting their craft, they too must have a care about the use of language....... especially to avoid its use in order to obfuscate and beguile.... maybe the very same people who might be misled into buying machine-cut tat!
NJS

"Personal tailoring" is how Gieves & Thieves called its MTM for a quite a while. Other tailors/designers seized upon it as a useful euphemism. This includes RJ.