Who are the bespeakers?
Posted: Wed Jul 31, 2013 3:35 pm
In another thread Mr Alden has, in his usual compelling way, suggested that the generally declining quality of cloth produced by the mills is driven by demand, and that there is insufficient knowledge of the characteristics of good cloth, and hence demand for it, amongst the very small numbers who commission bespoke to make its production worthwhile. (I hope that is a reasonable summary of the argument). I do wonder whether the climate-controlled environments in which we generally live and work have not had something to do with the weight of cloth that is often, perhaps mistakenly, preferred, but there is something here, I think, of greater interest. That "something" is the question of who is doing the bespeaking, what their values are, why they do it and what they are hoping to achieve; and whether the answers to these questions are different now to what they would have been say 70 years ago.
I suspect that 70 years ago (and I have only some vague comments of my father to go on) "bespoke" might have been almost ubiquitous for the middle-middle-classes upwards, albeit practised with various degrees of expertise and sophistication. "Style" might have been a consideration at the forefront of the minds of a few dandy's but the majority would have been interested in looking "smart" - a cloth that would hang well and hold a sharp crease in the trousers. But they would also have been thrifty, even, perhaps especially, the aristocrats. Clothes would not be seen as disposable but would be worn until they fell apart, and then patched up and worn again. The type of cloth required for such bespeakers is robust, well-made and with substance. Bespoke is not seen as associated with "luxury" as much as with "quality".
Is it that "bespoke as luxury" and RTW/MTM for those who can't afford it, if this is indeed the current state of affairs, is a pincer that is leading cloth production in its current dubious direction? The requirements of MTM might lead to concentration on a certain type of cloth production but the obsession with luxury is no less culpable. The super-rich don't care if their fabulously expensive suits wear out in a year; they may prefer it if they do! We need more thrift!
These questions of who are the bespeakers, why they do it, etc, I find fascinating and I am surprised they have not formed the basis of a PhD thesis before now. There are even "Professors" in the viscinity of Savile Row who might supervise it!
I suspect that 70 years ago (and I have only some vague comments of my father to go on) "bespoke" might have been almost ubiquitous for the middle-middle-classes upwards, albeit practised with various degrees of expertise and sophistication. "Style" might have been a consideration at the forefront of the minds of a few dandy's but the majority would have been interested in looking "smart" - a cloth that would hang well and hold a sharp crease in the trousers. But they would also have been thrifty, even, perhaps especially, the aristocrats. Clothes would not be seen as disposable but would be worn until they fell apart, and then patched up and worn again. The type of cloth required for such bespeakers is robust, well-made and with substance. Bespoke is not seen as associated with "luxury" as much as with "quality".
Is it that "bespoke as luxury" and RTW/MTM for those who can't afford it, if this is indeed the current state of affairs, is a pincer that is leading cloth production in its current dubious direction? The requirements of MTM might lead to concentration on a certain type of cloth production but the obsession with luxury is no less culpable. The super-rich don't care if their fabulously expensive suits wear out in a year; they may prefer it if they do! We need more thrift!
These questions of who are the bespeakers, why they do it, etc, I find fascinating and I am surprised they have not formed the basis of a PhD thesis before now. There are even "Professors" in the viscinity of Savile Row who might supervise it!