"Hänsel" is a company which did and still does make horsehair and other interlinings, although mostly fusible stuff nowadays.
So "ganz auf Hänsel" simply means that these coats and overcoats were made with Hänsel horsehair of probably different qualities, names were "Senta, LmK, and Hänsel-Forsta"(for collars). Hänsel Complet made of "Senta" was a ready to use interfacing, which just had to be adjusted to the pattern.
The title "Reichsmodewart" is/ was in fact given in the Third Reich, but soon he became "Bundesmodewart", nicer title with just the same job behind it. The model wearing his coat looks a bit like the "Führer", but so did many men in those days. Willy Staben edited a little book with hints and tips about tailoring and the new silhouettes. Very nice, but printed in "old" german letters. The following images are taken from that book.
Staben does still exist, but I'm afraid it is far from it's past sartorial glory. They won several tailoring awards over the years, I don't know if they would today.
![Image](http://img440.imageshack.us/img440/9728/img180al1.th.jpg)
The "Wanderpreis" does still exist as far as I know, but competition is small nowadays.
Willy Staben was very modern way back then to be among the first to introduce "group work" in his tailor shop.
What is "group work" in tailoring, you ask?
Well, it simply means, that a garment is not made by a single tailor, but goes through different stages during the making process, making sure that only the best man(available) for the job does it. I read an article about the advantages, which Herr Staben described like this:
Constant quality, changes in tailoring techniques or fashion silhouettes are only explained to the respective craftsmen, plus higher output due to greater efficiency(also made more money this way, which he partly spent in higher wages for his tailors).
SG