"Perfumes and sounds and colors correspond."
After evocative attempts like "Green Irish Tweed" by Creed or "Gray Flannel" by Geoffrey Beene, Penhaligon's has the ambition to summ it all up under a single name: "Sartorial".
http://www.penhaligons.com/shop/fragran ... 72486.html
The description on the website is a powerful suggestion that they took it quite literally, but I am not sure I would have thought about those things smelling this nose tingling perfume had I not read it before. The only time I immediately associated a fragrance with a specific object was with a Santa Maria Novella cologne, but they had the inspiration to balance the straightforward speaking notes of gas, tyre and leather with an allusive name: Nostalgia.
It's interesting that in these days a naise had the idea of conjuring up the atmosphere of a tailor's shop in a fragrance that you can... wear.
"In order to feel good, a man must breathe in the air of a tailor's shop at least four or
five hours every month", used to say Neapolitan writer Domenico Rea. Can you get your fix any time now?
