Europe laments craftman's demise
Posted: Tue Apr 06, 2010 3:00 pm
http://www.ft.com/cms/s/4be9277a-3eb9-1 ... t=yes.html
The problem of skills shortage is nothing new. It was already acute before sourcing from developing countries became all the rage. What is new is that the people who are moaning about the problem are also the same people who are exasperating the problem.
The pursuit of profit margin (especially for listed companies that need to satisfy the whims of clueless analysts every quarter), the mad rush to chase after the ‘mass affluent’ segment and the general dumbing down of products have contributed to making the problem more acute. You may have seen the recent full page adverts by the flagship brand of the largest luxury goods group: one version shows an attractive young girl with hands pretty and dainty enough to be a hand model supposedly doing a double-stitch on a handbag handle; another one shows a handsome young boy with perfectly manicured hands painting the sole of a shoe (with a copy declaring that a painted sole is a sign of superior quality). Never mind the fact that people who perform either of these functions tend to have bruised and bloodied fingers. This brand knows their customer base, affectionately referred to as the’ lowest common denominator’; it is no accident that the brand’s after-tax margin is in the mid-30s.
Even twenty years ago, one Frenchman in New York, a noted craftsman in his trade, was trying to persuade the big companies (aka, his clients) to fund a new school to train young people in order to ensure that the craft (at the highest standards) will not become extinct. His plea basically fell on deaf ears. I can only surmise that it was partly because of industry myopia, rivalry and jealousy preventing brands to work together, and perhaps because his own credibility was on the decline as his own workshop, founded with his Polish friend and partner and once a producer of sublime work, suffered in quality in more recent years while their rates increased – if he cannot train up his own people to maintain the level of work for which the workshop was famous, then how can he be trusted to run a school?
To be fair to the brands, the problem is bigger than them in many respects. It is undeniable that the cost of employment in their home markets is very high. For larger, listed companies, they must pay their staff officially in full, which can mean that in many countries the total cost of employment can be twice the gross salary paid. The irony is, of course, that the pay scales for apprentices, qualified artisans and shop foremen are not particularly attractive for the would be applicants, especially given the long, hard apprenticeship that is required.
It seems that more people want a ‘career’ and want it now, before earning it. Recently a director of a major UK supermarket group complained that too many young hires / candidates lack basic maths skills but at the same time have an overgrown sense of entitlement. This complaint seems contradictory to the one made by an official of the Confederation of British Industries that the UK needs fewer university graduates and more school leavers. However, I think that they are consistent in that they both demonstrate the younger generation wanting more sooner.
A craft takes time to master. One has to love the craft in order to get through the long apprenticeship and climb up the hierarchy and become one of the senior artisans. The traditional hierarchy often seems contrary to the modern confusion about equality and sameness, about rights and privileges.
On the macro level, as developed countries move from manufacturing based economies to service based economies, one wonders whether it is social progress or social decline.
s
The problem of skills shortage is nothing new. It was already acute before sourcing from developing countries became all the rage. What is new is that the people who are moaning about the problem are also the same people who are exasperating the problem.
The pursuit of profit margin (especially for listed companies that need to satisfy the whims of clueless analysts every quarter), the mad rush to chase after the ‘mass affluent’ segment and the general dumbing down of products have contributed to making the problem more acute. You may have seen the recent full page adverts by the flagship brand of the largest luxury goods group: one version shows an attractive young girl with hands pretty and dainty enough to be a hand model supposedly doing a double-stitch on a handbag handle; another one shows a handsome young boy with perfectly manicured hands painting the sole of a shoe (with a copy declaring that a painted sole is a sign of superior quality). Never mind the fact that people who perform either of these functions tend to have bruised and bloodied fingers. This brand knows their customer base, affectionately referred to as the’ lowest common denominator’; it is no accident that the brand’s after-tax margin is in the mid-30s.
Even twenty years ago, one Frenchman in New York, a noted craftsman in his trade, was trying to persuade the big companies (aka, his clients) to fund a new school to train young people in order to ensure that the craft (at the highest standards) will not become extinct. His plea basically fell on deaf ears. I can only surmise that it was partly because of industry myopia, rivalry and jealousy preventing brands to work together, and perhaps because his own credibility was on the decline as his own workshop, founded with his Polish friend and partner and once a producer of sublime work, suffered in quality in more recent years while their rates increased – if he cannot train up his own people to maintain the level of work for which the workshop was famous, then how can he be trusted to run a school?
To be fair to the brands, the problem is bigger than them in many respects. It is undeniable that the cost of employment in their home markets is very high. For larger, listed companies, they must pay their staff officially in full, which can mean that in many countries the total cost of employment can be twice the gross salary paid. The irony is, of course, that the pay scales for apprentices, qualified artisans and shop foremen are not particularly attractive for the would be applicants, especially given the long, hard apprenticeship that is required.
It seems that more people want a ‘career’ and want it now, before earning it. Recently a director of a major UK supermarket group complained that too many young hires / candidates lack basic maths skills but at the same time have an overgrown sense of entitlement. This complaint seems contradictory to the one made by an official of the Confederation of British Industries that the UK needs fewer university graduates and more school leavers. However, I think that they are consistent in that they both demonstrate the younger generation wanting more sooner.
A craft takes time to master. One has to love the craft in order to get through the long apprenticeship and climb up the hierarchy and become one of the senior artisans. The traditional hierarchy often seems contrary to the modern confusion about equality and sameness, about rights and privileges.
On the macro level, as developed countries move from manufacturing based economies to service based economies, one wonders whether it is social progress or social decline.
s