The gentlemen members of the London Lounge agree to defend, preserve and perpetuate the cultural heritage embodied in the sartorial arts for future generations. Each member will use his energy, skill and education to render comprehensible the virtues of true elegance and good taste to those who seek advice and counsel. The parameters that define good taste are appreciated within these walls as liberating and not restrictive. Only the complete mastery of these fundamentals can lead to individual expressions of elegance. Within the walls of the London Lounge, all subjects of discussion and debate that permit a greater understanding of the bespoke apparel arts are encouraged. They shall be conducted vigorously but with the respect and courtesy befitting Gentlemen. Join us, the inspired champions of an ancient ideal, that of Good Taste!